Seasoned proofreaders recognize the dangers of relying on software programs to locate errors. If you have proofreading responsibilities, you can learn the real secrets of the publishing professionals.

This one-day seminar introduces a process approach to proofreading and editing. Participants learn to isolate the discrete errors that less-thorough techniques often overlook.

Using the Zoom-In Approach, participants look for specific kinds of errors at specific times. A memorable photography analogy helps simplify and reinforce this process. In the first step, participants glance at the Big Picture; in the second step, they focus on the Close-Up; in the third step, they examine the Fine Print.

The group work emphasizes the skills needed to ensure accuracy, clarity, and consistency in many types of business documents, including online and print publications.

Seminar Topics

• Following the Zoom-In Approach

• Overcoming proofreading roadblocks

• Ensuring consistency throughout a document

• Reading for meaning and grammar

• Finding errors in text and graphics

• Developing a keen sense of accuracy and clarity

• Applying a variety of techniques for finding errors