Getting customers to read and respond to your messages in an increasingly crowded market is a challenge we help you conquer. With the popularity of e-mail as the business communication, persuasive writing is more important than ever.

This two-day seminar helps writers craft powerful executive summaries, write e-mails and letters that stand out from the competition, and organize reports that motivate action.

Participants use a three-step process to write documents that capture the reader’s attention and sell the writer’s ideas. In addition, they examine issues such as e-mail politics, formatting for impact, and reader psychology.

Seminar Topics

• Anticipating reader needs

• Selecting convincing content

• Motivating readers to read—not delete

• Writing clearly and concisely

• Creating a powerful opening

• Emphasizing specific benefits to the customer

• Choosing words that motivate and promote action

• Formatting to highlight key information