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Writing That Sells
Provides techniques for establishing image, using the power position,
capturing reader interest, and motivating action.
Strategic Sales Presentations
Focuses on persuasive platform skills and content design to develop
presentations that are purposeful and appropriate for the audience.
Proposals With Power
Uses our
POWER approach for identifying customers' needs and applying WIN strategies.
Incorporates individual proposals.
Understanding Multicultural Customers
Develops skills necessary to build rapport and communicate product information
to multicultural customers.
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