Proposals can be challenging documents to write. Sometimes, when responding to an RFP, there are too many guidelines to follow. Other times, writers have no idea what potential customers might want to read.

This two-day seminar presents a process approach to writing winning proposals. Our POWER Pack organizational tool helps writers establish a competitive advantage through RFP analysis, reader-centered organization, and persuasive language. We also help writers synthesize complex technical information and present it clearly to multiple readers.

The executive summary, the most important section of any proposal, is a major focus of the seminar. In addition to generating new summary content, participants will evaluate and revise their own executive summaries for impact.

Participants also have the opportunity to meet individually with our expert consultants for a writing conference.

Seminar Topics

• Assessing customer needs

• Responding to an RFP

• Matching content to customer needs

• Motivating the customer to respond positively

• Addressing customer objections

• Selecting information for the summary

• Organizing for multiple readers

• Persuading readers using formatting

• Choosing words that create competitive advantage

• Writing concise sentences that convey impact and power

• Editing for accuracy and correctness