Building rapport with customers is difficult enough, but when your customers speak a different native language or come from a different culture, the task becomes greater still.
This one-day seminar is designed to help sales personnel better understand and meet the needs of their multicultural customers.
Participants develop the skills necessary to build rapport and communicate product information clearly to diverse customers. Discussion, activities, and case studies focus on building relationships and achieving customer satisfaction in multicultural America.
Determining your multicultural awareness
Understanding cultural influences
Avoiding stereotypical mistakes
Recognizing cultural clues
Practicing multicultural etiquette
Using appropriate nonverbal language
Adjusting your verbal messages
Overcoming listening barriers
Developing multicultural sales dialogues
Preparing sales materials for customers who speak English as a second language
Establishing comfort and rapport with customers from different cultures
