With the explosion of e-mail, persuasive writing is more important than ever. Getting customers to read and respond to your messages in an increasingly crowded market is a challenge we help you conquer.

This two-day seminar helps writers craft powerful executive summaries, write e-mails and letters that stand out from the competition, and organize reports that motivate action. Participants use a three-step process to write documents that capture the reader’s attention and sell the writer’s ideas. In addition, they examine issues such as e-mail politics, formatting for impact, and reader psychology.

This seminar includes an individual conference with each participant. During this conference we review writing samples to identify strengths and concerns.

Seminar Topics

• Anticipating reader needs

• Selecting convincing content

• Motivating readers to read—not delete

• Writing clearly and concisely

• Creating a powerful opening

• Emphasizing specific benefits to the customer

• Choosing words that motivate and promote action

• Formatting to highlight key information